STARSHIP Entertainment
The dynamic K-Pop boy group CRAVITY have shared their 7th mini album EVERSHINE with the world. The new mini album arrives on the heels of a series of milestones for the group, including a successful world tour, a memorable performance at KCON LA, and a warmly received official debut in Japan. With EVERSHINE, CRAVITY starts a fresh new chapter, blending their youthful energy with a mature exploration of love and perseverance through music. “In the quiet of nightfall, the beauty of the afterglow is revealed, reminding us that even in darkness, there’s a promise of a brighter sunrise”.
The album’s main track, “Love or Die”, is a strong tribute to CRAVITY’s evolution. With its fast-paced drum and bass rhythm, the song captures the intensity of youthful love and the determination to embrace it fully. This track stands out not only for its energetic production but also for its raw emotional delivery, showcasing the group’s heightened confidence and artistic maturity. The accompanying music video for “Love or Die” visually complements the album’s themes, portraying the challenges of youth and the resilience needed to overcome them. It’s a narrative that resonates deeply with the listener, making EVERSHINE not just an album but a journey through growing up.
Musically, EVERSHINE offers a wide variety of genres, from the pop-infused “C’est La Vie” to the psychedelic rock vibes of “Worst Thriller,” and the uplifting tones of “Cherry Blossom”. This variety demonstrates CRAVITY’s versatility and willingness to experiment, ensuring that there’s something for every listener. Particularly, the album features significant contributions from members Serim and Allen, highlighting their growth as artists and their active role in shaping CRAVITY’s sound. The EDM track “Mr.” is another great addition to the album, while “Over & Over” closes the album on a reflective note, with a fresh sound by using a heavy bass and guitar, holding onto their cherished moments.
The group, consisting of members Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin, represents Starship Entertainment’s commitment to introducing fresh talent to the K-Pop scene. CRAVITY, a name that combines “Creativity” and “Gravity,” aims to draw listeners into their orbit with their innovative music and charismatic performances. Since their debut in 2020 with “SEASON1. [HIDEOUT: REMEMBER WHO WE ARE]”, CRAVITY has quickly taking over in the K-Pop world, garnering attention and acclaim in the United States and beyond. Their debut album’s success on the “U.S. iTunes Top K-Pop Albums chart” and their entry into “Billboard’s Social 50 chart”. These achievements underscore their significant impact as newcomers, including recognition from different outlets where they’re described as an “emerging group that grows in the industry”.
With this latest release, CRAVITY maintain their position as a powerful group in the world of K-pop, promising more groundbreaking music and performances in the years to come. We are excited for CRAVITY’s future, don’t forget to explore the journey of EVERSHINE out yourself through the link right here.