Taylor Swift, Kim Kardashian and even Marcus Butler have rocked the platinum blonde look recently, and if you’ve taken a dive into the bleach, the upkeep can be hard. Investing in a decent purple shampoo will keep those brassy tones at bay. Why? Remember that colour wheel? Yellow and purple are opposites on the handy thing, meaning a deeply pigmented violet shampoo will counteract those pesky warm tones and extend the life of your colour.
We’ve done the hard work for you and found five of the very best purple shampoos to fit any budget.
Lush’s Daddy-O
Joico’s Color Endure Violate Sulphate Free Shampoo
Tigi Catwalk Fashionista’s Violet Shampoo
Davines Alchemic Silver Shampoo
KMS California ColorVitality
Found any others that we should test? Leave a comment below and let’s compare.